Our favourite piece of “research”:
A study by Alan Hirsch, M.D. at the Smell and Taste Treatment and Research Foundation in Chicago, found that cinnamon scored high as an aphrodisiac for males.
Another Study, conducted by Phillip R. Zoladz, Ph.D., assistant professor of psychology at Ohio Northern University, discovered that, after smelling or tasting cinnamon, students scored better on several mental performance tests, showing improved memory, more focused attention, faster reflexes. Researchers concluded that cinnamon has potential for decreasing test anxiety and even preventing age-related memory loss.
PS a reader writes in: " There was a survey a few years ago, I think I read it in Harper's Index, that found that the smell that was most sexually arousing for American males was pumpkin pie, which features large amounts of cinnamon, plus ginger and cloves."